Copywriting
5
13,588
98% (738)
Moiz Khan
DIGITAL MARKETER
PKR 40,000
PKR 50,000
Copywriting
5
13,588
98% (738)
Moiz Khan
DIGITAL MARKETER
PKR 40,000
PKR 50,000
Mode:
Live Classes
Duration:
72 hours
Downloadable Content:
Allowed
Refund Policy:
Within 3 classes
About the Course
Unlock the secrets to writing words that sell! This comprehensive copywriting course is designed to take you from a beginner to a confident, in-demand copywriter with the skills to captivate audiences, build brands, and drive results.
What are you going to learn?
- The fundamentals of copywriting, its scope, and its role in marketing and branding.
- Writing various types of copy: direct response, email, ads, web, e-commerce, and more.
- Techniques to understand your audience, including buyer personas and consumer psychology.
- Copywriting essentials: storytelling, CTAs, hooks, headlines, persuasion, and emotional triggers.
- Structuring copy using AIDA, 4Us, and PAS frameworks for sales pages and web content.
- Creating SEO-optimized content, newsletters, and social media ads.
- Building your personal brand, portfolio, and freelance profile to attract clients.
- Practical tools for content planning, strategy, and launching your copywriting career.
Training Details:
- Title: Copywriting
- Trainer Name: Mehma Saleem
- Training Days: Monday & Thursday
- Training Time: 8:00pm to 9:30pm
- Q&A Day & Time (Fortnightly): After the class
- Group Moderators: Will be assigned/declared later
- Training Cost: PKR 12,000/-
Course Breakdown:
| Class | Topic | Duration (Hrs) |
| 1 | Overview of the course, importance and scope, learning outcomes and expectations + Intro to copywriting, role in marketing and branding, choosing niches + Various types (direct response copy, ad copy, email copy, ecommerce copy, webcopy, banner copy, metacontent copywriting) | 1.5 |
| 2 | Creating powerful AI prompts + Curating buyer personas + Content research and planning + Understanding your audience and target market, assessing consumer psychology and personality, identifying pain points and needs and desires | 1.5 |
| 3 | Copywriting essentials – Storytelling, personalization, tips and tricks, SMART-oriented writing, hooks and headlines, CTAs, emotional triggers, social proof, persuasion, buttons, etc. | 1.5 |
| 4 | Structuring your copy, creating logical flows, AIDA, 4Us, PAS, Scarcity model + Sales page, landing page + Web copywriting (service + product business) | 1.5 |
| 5 | Newsletters and email marketing copy | 1.5 |
| 6 | Social media copy + Ad copy + SEO in copywriting, keywords integration, titles, meta descriptions | 1.5 |
| 7 | Personal branding + Building portfolio, starting your writing career as a beginner with no client or experience + Content planning and strategy + Content calendars + Content creation + Profile optimization, becoming an in-demand copywriter, building authority and attracting inbound leads | 1.5 |
| 8 | Freelance profile and gigs copywriting, proposal writing and client communication, outreach content + Career roadmap guide for a beginner | 1.5 |
| Total Training Hours | 12 | |
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