Copywriting
5
13,588
98% (738)
Mehma Saleem
Copywriting
PKR 40,000
PKR 50,000
Copywriting
5
13,588
98% (738)
Mehma Saleem
Copywriting
PKR 40,000
PKR 50,000
Mode:
Live Classes
Duration:
72 hours
Downloadable Content:
Allowed
Refund Policy:
Within 3 classes
About the Course
Unlock the power of words and establish a strong personal brand with this dynamic training program. Learn how to craft compelling content, develop a unique brand identity, and create engaging marketing materials. Whether you’re a business owner, freelancer, or aspiring writer, this course will provide you with the skills needed to stand out in a crowded digital world.
Training Details:
- Title: Copywriting & Personal Branding
- Duration: 4 weeks
- Trainer Name: Mehma Saleem
- Total Classes: 8 (2 days a week of 1.5hrs class)
- Course Amount: Rs 12000/=
- Delivery Mode: Online
- Assessment Method: Assignments & Final Project
- Location: MS Teams
Course Breakdown:
Â
| Class | Topic | Duration (Hrs) |
| 1 | Overview of the course, importance and scope, learning outcomes and expectations + Intro to copywriting, role in marketing and branding, choosing niches + Various types (direct response copy, ad copy, email copy, ecommerce copy, webcopy, banner copy, metacontent copywriting) | 1.5 |
| 2 | Creating powerful AI prompts + Curating buyer personas + Content research and planning + Understanding your audience and target market, assessing consumer psychology and personality, identifying pain points and needs and desires | 1.5 |
| 3 | Copywriting essentials – Storytelling, personalization, tips and tricks, SMART-oriented writing, hooks and headlines, CTAs, emotional triggers, social proof, persuasion, buttons, etc. | 1.5 |
| 4 | Structuring your copy, creating logical flows, AIDA, 4Us, PAS, Scarcity model + Sales page, landing page + Web copywriting (service + product business) | 1.5 |
| 5 | Newsletters and email marketing copy | 1.5 |
| 6 | Social media copy + Ad copy + SEO in copywriting, keywords integration, titles, meta descriptions | 1.5 |
| 7 | Personal branding + Building portfolio, starting your writing career as a beginner with no client or experience + Content planning and strategy + Content calendars + Content creation + Profile optimization, becoming an in-demand copywriter, building authority and attracting inbound leads | 1.5 |
| 8 | Freelance profile and gigs copywriting, proposal writing and client communication, outreach content + Career roadmap guide for a beginner | 1.5 |
| Total Training Hours | 12 | |
Week-wise Course Breakdown
Week 1: Cracking the Copywriting Code – Foundations & Audience Psychology
Topics Covered – Class # 1:
- Overview of the course
- Importance and scope
- Learning outcomes and expectations
- Intro to copywriting
- Role in marketing and branding
- Choosing niches
- Copywriting types (e.g., landing page, sales page, ad copy, email copy, ecommerce copy, webcopy, metacontent)
đź“Ś Assignment:
- Browse copywriting examples and come up with your fav ones in the next class. We will dissect why they attracted you.
- Brainstorm and select one B2B / B2C business idea (either product or service) that you’ll holistically be creating content and strategy for in the next classes to follow till the end of the course.
đź“Ś Topics Covered – Class # 2:
- Creating powerful AI prompts
- Curating buyer personas
- Content research and planning
- Understanding your audience and target market
- Assessing consumer psychology and personality
- Identifying pain points, needs, and desires
đź“Ś Assignment:
Create 2 detailed buyer personas for one service/product business of your choice. Note down the AI prompts used to generate those ICPs.
Week 2: Crafting Irresistible Copy – Hooks, Storytelling & High-Converting Frameworks
đź“Ś Topics Covered – Class # 3:
- Copywriting essentials
- Storytelling
- Personalisation
- Tips and tricks
- SMART-oriented writing
- Hooks and headlines
- CTAs
- Emotional triggers
- Social proof
- Persuasion
- Buttons, and more.
đź“Ś Assignment:
Continuing the use case of ICPs developed in the last assignment, now assume launching a fresh campaign and create:
- A strong hook/headline
- Storytelling (build an emotional connection)
- Social proof (testimonials, statistics, or authority)
- A powerful CTA
- A button copy suggestion
- A benefit-driven sentence following the SMART (Specific, Measurable, Achievable, Relevant, Time-bound) framework.
đź“Ś Topics Covered – Class # 4:
- Structuring your copy
- Creating logical flows
- Models of Copywriting
- AIDA, 4Us, PAS, BAB, Scarcity model
- Sales page
- Landing page
- Web copywriting (service + product business)
đź“Ś Assignment:
Continuing to work on your business case from previous classes, now create a homepage copy using AIDA model up to 300 words. Ensure logical flow from the hook to the CTA. Use persuasive techniques (e.g., urgency, social proof, storytelling).
Week 3: From Scroll to Sale – Writing Emails, Ads & SEO Copies That Catch & Convert
đź“Ś Topics Covered – Class # 5:
- Newsletters
- Promotional emails
- Cold emails
- Magnetic structures
- Scope and examples
- Curating and creating an email marketing copy
đź“Ś Assignment:
Write a newsletter/promo/cold email copy. Follow this email structure:
- Subject Line: (Must be engaging and attention-grabbing)
- Opening Hook: (Personalized and relevant to the recipient)
- Main Content: (Clearly communicate value, benefits, or offer)
- CTA (Call-to-Action): (Encourage immediate action)
- Closing Line: (Professional, warm, or urgency-based)
Note:
Make it engaging & persuasive:
- Use personalization (e.g., first name, pain points).
- Keep sentences concise and impactful.
- Use a conversational and natural tone.
- Add social proof or urgency where relevant.
đź“Ś Topics Covered – Class # 6:
- Social media copy
- Ad copy
- SEO in copywriting
- Keywords integration
- Hookworthy Meta titles and descriptions
đź“Ś Assignment:
Craft a high-converting social media ad copy for your campaign, optimized for both engagement and SEO. Your task includes:
âś… Social Media Ad Copy
- Hook: Grab attention in the first line.
- Main Content: Highlight the problem & solution, plus copywriting elements.
- CTA: Encourage solid action.
âś… SEO Optimization
- Write a meta title (60 characters max) that’s keyword-rich yet catchy.
- Write a meta description (160 characters max) with a clear value proposition.
- Include at least 3 relevant keywords naturally in your copy.
Week 4: From Zero to High-Paid Copywriter – Build, Brand & Book Clients
đź“Ś Topics Covered – Class # 7:
- Personal branding
- Building portfolio
- Starting your writing career as a beginner with no client or experience
- Content planning and strategy
- Content calendars
- Content creation
- Profile optimization
- Becoming an in-demand copywriter
- Building authority and attracting inbound leads
đź“Ś Assignment:
Create a LinkedIn profile and optimize it properly. Develop a 30-day content calendar addressing your ICP. Schedule the first 5 posts.
đź“Ś Topics Covered – Class # 8:
- Freelance profile and gigs copywriting
- Proposal writing and client communication
- Outreach content + Career roadmap guide for a beginner
đź“Ś Final Project:
Create & Optimize Your Freelance Profile
- Choose a freelance platform (Upwork, Fiverr, Freelancer, etc.).
- Write a strong profile bio that highlights your expertise, niche, and value proposition.
- Create two service gigs/offers with clear titles, descriptions, and pricing.
- Add portfolio samples.
Write a Winning Proposal
- Pick a real or mock job posting in your niche.
- Write a client-focused proposal using this structure:
- Personalized Greeting (Use the client’s name where possible)
- Â Problem Identification (Show you understand their needs)
-  Your Solution & Unique Selling Point (How you’ll help)
- Â Portfolio/Sample Work (or a relevant past project)
- Â Call-to-Action (Ask for a response or next steps)
Cold Outreach to Potential Clients
- Identify five potential clients or businesses needing better copy.
- Write and send one cold email or LinkedIn message introducing your services.
- Follow this structure:
- Engaging Subject Line
- Â Personalized Opening (Show research about their brand)
- Â Identify a Pain Point
- Â Offer a Quick Fix or Free Audit
- Call-to-Action (Invite them to chat or review your work)
Final Review & Evaluation
- Final Marking: Weekly assignments and final project
- Feedback Session with Trainer
- Certificate Issuance & Next Steps for Learners
Additional Resources
âś… AI & Writing Tools:
- ChatGPT – AI-powered content suggestions, research, and writing (also explore custom GPTs specific to copywriting)
- ai / Jasper AI – AI-assisted copywriting
- Yoast SEO (for WordPress) – Optimize content for search engines
- Beehiive – Email campaign automation
- CoSchedule Headline Analyzer – Score & optimize hooks/headlines
- Grammarly – Error-free writing, friendly to your ICP local language
🤝 Community & Networking Groups
- Facebook & LinkedIn Groups (Search for “Copywriting” & “Content Marketing”) – Connect with peers and potential clients
- Reddit: r/copywriting – Discussions & job opportunities
đź“Š Industry Case Studies & Examples
- Apple’s Marketing Copy: Simplicity & clarity in branding
- Nike’s Just Do It Campaign: Emotional storytelling
- Airbnb’s Community Storytelling: Personalization in branding
Grading Criteria:
- Depth of research and analysis
- Creativity and understanding in AI prompts
- Detail and relevance of buyer personas
- Practical application of consumer psychology
- Formatting & grammar
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