Duration
8 Weeks (2 Months)
Class Freq
3 classes per week
Days
Mon/Wed/Sat 7pm to 10pm
Start Date
15 May 2024
Training Cost
PKR 50000
Discounted Price
PKR 40000
The Digital Marketing Track has been designed to upskill and train women so they can become digital marketing freelancers. The course will give an in-depth understanding of what digital marketing entails, what is SEO and SEM, and how to strategies and plan for social media. The course will also cover marketing analytics and measurement, how to build communities on social media, and how to market effectively via ads on Facebook, Instagram, and LinkedIn. Towards the end, the course will touch up on AI tools that one can utilize in Digital Marketing.
Learning Outcomes
- Understand digital marketing fundamentals.
- Master SEO and SEM techniques.
- Develop effective social media strategies.
- Analyze marketing data for optimization.
- Create engaging ads on social media platforms.
- Explore AI tools for marketing efficiency.
Course Modules
Module 1: Performance Marketing, Traffic & Funnels
- Influencer Marketing
- Media Buying with Facebook/IG and TikTok Ads
- Email Marketing
- SEO On-page and Off-page (BASIC)
- Social Media Marketing
- Offer and Funnels
Module 2: Website Creation & Process
- Website Planning and Architecture
- Content Management Systems (CMS) • Responsive Design Principles
- User Experience (UX) Design
- Personal Branding example with Elementor
- E-commerce Integration with Woocommerce
- Website Maintenance and Updates
Module 3: The Art Of Content Creation
- Content Strategy Development
- Copywriting Techniques
- Content Repurposing Strategy